AI is changing your market.
You don't have to figure it out alone.
I run marketing for real businesses and build the systems that now do part of the work. This is where I write about what that is like: what is changing, what is hype, and what to do about it this year.
Written from experience. No sponsored posts. No hype.
Written from
inside the
work.
Marketing AI Hub is my editorial. I run marketing for real businesses and I build the systems that now do part of that work. This is where I write about what that is like, with the evidence attached.
Most writing about AI in marketing is either a sales deck or a warning. Neither is much use when you have a plan to deliver by Friday. I write for the person doing the work: what is changing, what is hype, and what to do about it this year.
Every piece here is drafted with a pipeline I built, checked against its sources, and published only once I have read it and put my name to it. How this site is made →
FROM AROUND
THE WEB
Curated by Vishay
AI and the small business owner: what's actually changing in 2026
A grounded look at how AI tools are shifting the day-to-day for independent businesses - beyond the hype, into the practical.
Read at theguardian.com →The AI adoption gap: why small businesses are moving faster than you think
Harvard Business Review on the structural advantages smaller, leaner businesses have when adopting AI - and why the window won't stay open forever.
Read at hbr.org →UK businesses and AI: what the latest adoption data actually shows
The BBC's technology desk on the state of AI adoption among UK companies - the numbers, the holdouts, and what's driving the gap.
Read at bbc.co.uk →What the next wave of AI tools means for businesses without a tech team
MIT Technology Review on the shift toward AI tools that require no technical expertise - and what that unlocks for lean operations.
Read at technologyreview.com →The UK AI market in 2026: what small businesses need to know right now
UK Tech News on the domestic AI landscape - funding, policy, and what's genuinely available to smaller businesses operating in Britain today.
Read at uktech.news →The Latest Pieces
What Canva's Ortto Deal Actually Proved
Canva acquiring Ortto confirms that end-to-end marketing automation is a real category. The 18-month integration gap tells you more than the announcement.
Marketing Ways of WorkingMost CMOs See AI Coming. Few Are Ready.
Two thirds of marketing leaders expect AI to transform their function. A third think they need new skills. The gap tells you where most marketing is headed.
The Technology SignalThe Free Marketing Stack Is Over
Mailchimp cut its free list from 2,000 to 250 in three years. Buffer caps scheduling at ten posts. The free tool era for UK micro businesses is ending.
AI in PracticeNobody Has Fixed Micro Business Marketing
The UK has 5.7 million businesses and almost none have a marketing team. The tools on offer solve single tasks, not the workflow. That gap is structural.
Free AI Resources
for UK Business Owners
Tools, guides, frameworks, and reading - curated by category. AI Foundations, Marketing, Operations, Regulation, and more. No sign-up required. Updated regularly.
Browse the library
WRITTEN BY
VISHAY.
A marketer who runs marketing for real businesses and builds the systems that do part of the work. Who I am, what I do, and how to reach me.
About the author